Consumer Product Companies are a high-pressure business. Audience attention spans—always a finite thing—are shortening with every new media trend. Brand loyalty is ever harder to win. The 60-second TV ad and the glossy magazine spread are being replaced by media that are shorter, more frequent, and more subliminal than ever. New products have it worse than established… Read more
Based in Vanves just outside Paris, Made in Pack is a platform for multiprocess pre-press packaging production. Its innovative team of packaging production experts works with the big names in industry. Offering a comprehensive management solution for the packaging graphics chain, Made In Pack was looking for new ways to support its clients along the… Read more
Virtual Reality (or VR) is all around us. For decades, brand marketers have been using enhanced digital images, videos, animations, and voiceovers. They do it to persuade us to buy their products and keep buying them. VR persuades because it seems real—from the sexy model to the cool car doing amazing things. (“Dramatization. Do not… Read more
Delivering brand color consistency from initial concept to store shelves is critical to how consumers perceive and remember a brand. Unfortunately, color consistency is rarely considered during the package design process, so it’s time to break down barriers and include brand color management in the creative process.
Highlighting the growth and development of conversion and packaging technologies, Andina Pack 2015 boasts over 900 exhibitors from around the world from November 10-13th. Innovator Creative Edge Software and Print Systems will present the award winning IC3D Suite for packaging creatives in Pavilion 4, booth 406.