The Ideal Package Design Review-Approval Process

The Ideal Package design Teview Approval Process

The “last mile” problem for digital graphic arts is the review-approval process. Proofing has been problematic since the beginning. The print buyer expects to see a physical sample before granting final approval. It’s a hard habit to break. Printing produces a physical product that we really want to see (and touch) before we spend money…. Read more

Package Design: Fitting In & Standing Out

Sales Effective Packaging Design

Consumer product package design is a paradox. First, a package must “fit in.” Among other things, it must be practical, affordable, efficient for both transport and display, environmentally friendly, and legally compliant. Simultaneously, it must “stand out,” as a compelling sales tool. It’s hard to do both well. I’ve spent a lot of time in… Read more