Creative Edge Software launches new modular packaging design solutions

iC3D Designer and iC3D Modeller offer essential tools and next-step capabilities

May 28th, 2019 –Creative Edge Software, developer of the award-winning all-in-one iC3D packaging design software, has introduced two new modular software products. iC3D Designer and iC3D Modeller offer essential design tools and next-step capabilities on monthly or annual subscription.

Creative Edge Software releases iC3D v5.5 with major new features powered by Real-Time Ray Tracing

Interactive Lighting Editor saves time and reduces designers’ reliance on image retouching

September 11th, 2018 –Creative Edge Software is announcing the latest major version launch of its award-winning all-in-one packaging design software iC3D, with previews taking place at several key events in the USA and Europe. iC3D version 5.5 introduces additional carton folding capabilities, as well as new ray traced materials and editing features powered by the recently announced iC3D Real-Time Ray Tracing.

Creative Edge Software appoints Lalita Zapata as iC3D Business Development Director, USA and Canada

Appointment coincides with new iC3D features for brand-critical design capabilities

November 1st, 2017 –Creative Edge Software, developer of the award-winning iC3D packaging design software, has appointed a new Business Development Director for USA and Canada. Lalita Zapata brings to the role a breadth of experience in brand management and high-end photographic services.

Brand Marketing: Packaging & the Virtual Focus Group

Packaging and the Virtual Focus Group

Brand marketing professionals often cite advertising pioneer Claude Hopkins. He held that advertising existed solely to sell things, and that its success should always be judged by measurable results. More importantly, he was a proponent of testing. “Tests are important and help us understand our customers,” he said. “Good selling is based on good testing.”… Read more

The Packaging Designer Perspective (Solving the “Bunker” Problem)

The Packaging Designer Perspective

For several months, I’ve written about the challenges of modern package design. But this has mainly been from the perspective of a brand owner or a printer/converter. That’s OK. Costs and time-to-market issues are pressing concerns for Consumer Product Companies (CPCs) and their partners. But just for a moment, let’s stop and talk about the… Read more